Ten years and going strong with eSmart

For the past 10 years, Google Australia has been instrumental in helping the Alannah & Madeline Foundation develop smart, safe and responsible online digital citizens. 

Since 2011, Google has supported hundreds of schools to become eSmart, providing the opportunity to have effective systems and processes in place for dealing with bullying, cyber bullying and cyber safety.

With Google funding, the Alannah & Madeline Foundation has gone on to develop the eSmart Digital Licence, an online safety education program that teaches children good behaviour and how to deal with bad behaviour online. More than 370,000 students have registered for their Digital Licence.

Beginning with a secondary school version, the Digital Licence has since expanded to include a New Zealand version, and with children being online at increasingly younger ages, Junior Primary and Primary versions are now also available.

More recently, Google has supported the Alannah & Madeline Foundation to develop Media Literacy Lab. The program, designed in conjunction with experts in their respective fields, helps students navigate deliberate misinformation and distortion and critically assess sources of information to ensure they are discerning and informed media consumers.

Google is committed to partnering with the Alannah & Madeline Foundation to teach Australian students how to become smart, safe and responsible online.