Richmond V Collingwood. Saturday 28 July 2018, MCG

Raising funds for the Foundation

Richmond V Collingwood



Our Community Partner, Richmond Football Club, dedicated the AFL match between Richmond v Collingwood on Saturday 28 July 2018 to the Foundation.

Richmond players wore dedicated Alannah & Madeline Foundation branded guernseys, that featured splashes of purple along with our logo which is incredibly special, as it’s part of a drawing that Alannah did just before the Port Arthur tragedy.

Together with Richmond and the Tiger Army we are working to build a safer world for kids.

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85,000th Buddy Bag Packing




Richmond senior coach Damien Hardwick and captain Trent Cotchin have helped the Alannah & Madeline Foundation to reach a bitter-sweet milestone, packing the 85,000th Buddy Bag.

The need for Buddy Bags is never-ending. Every two minutes in Australia there is a report of child abuse, neglect or family violence.

Buddy Bags are backpacks full of basic, essential items gifted to vulnerable children.

What are Buddy Bags?



A Buddy Bag offers more than just material aid, it is one of the vital first steps to recovery. These everyday items restore a sense of safety and security to children when they need it most.

Buddy Bags contain items such as a toothbrush, toothpaste, hairbrush, pillowcase, face washer, PJs, underwear and socks, as well as a book, activity kit, photo frame and the all-important teddy bear.

How this makes a difference

Richmond CEO, and father of three, Brendon Gale, said the partnership with the Foundation helped to put football into perspective.

“The numbers are alarming. The Foundation supplies 10,000 Buddy Bags to children in refuges or foster homes across the country every year. As a father, that’s a difficult statistic to consider, but for some families, that situation is their reality,” Gale said.

“As a football club, we will do anything and everything we can to support the Foundation to reduce the incidence of violence and bullying to children.”

For over 10 years, the Alannah & Madeline Foundation has worked tirelessly to provide Buddy Bags to some of the 60,000 children who rely on emergency accommodation each year.

They are our children and they need your help.

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Richmond Football Club



The Alannah & Madeline Foundation is proud to be Richmond Football Club’s preferred charity partner.

Since 2012, Richmond Football Club and their beloved Tiger Army have raised nearly half a million dollars, supporting the growth of our programs, most notably through programs teaching kids how to play, learn and socialise online and offline in a smart, safe and responsible way. This partnership has demonstrated Richmond’s commitment to leadership within the community and together we strive to create positive outcomes for those experiencing disadvantage and social exclusion. 

“We are proud of our partnership with the Alannah & Madeline Foundation, which aims to build awareness around bullying, cyber bullying and helps to create safe environments for children.

“As a football club we have a responsibility to give back to the community in a meaningful way, and this provides such an opportunity,” said Richmond’s CEO Brendon Gale.

We’re honoured to have our very own Alannah & Madeline Foundation memberships available – every cent from these memberships goes toward our programs to keep children safe from violence.


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