Richmond V Carlton. Sunday 11 August 2019, MCG

Light the darkness on cyber bullying

Funds raised so far: $17,475

Our Community Partner, Richmond Football Club, dedicated the AFL match between Richmond and Carlton on Sunday 11 August to the Alannah & Madeline Foundation.

The match  focused on shining a light on how cyber bullying can affect everyone, and highlighted the need for education around online safety.

In the powerful video Light the Darkness (below) Richmond players Dustin Martin, Trent Cotchin and Sabrina Frederick call on the public to support the club’s call to donate to the Alannah & Madeline Foundation.

One in five young Australians have reported being cyber bullied, and 60 per cent of parents say their child is exposed to risks from being online. It's more important than ever to educate children on what they need to know to stay safe, and be responsible online.

"The Foundation's eSmart Digital Licence is a series of online challenges, teaching kids from prep to secondary school how to stay smart, safe and responsible online," Cotchin acknowledges.

Richmond Football Club CEO Brendon Gale says keeping children safe from violence and bullying has always been important. Children exposed to bullying and violence are often more vulnerable to mental health issues that can sometimes impact them for the rest of their lives. Prevention and education are key to offering children a bright future. 

"It’s impossible not to be inspired by the Foundation’s work and clearly our members and supporters understand the critical nature of that and the importance of protecting children,” Gale says.

Together with Richmond and the Tiger Army we are working to build a safer world for kids.

Please donate today. It only takes one minute to help.

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"Whether you're a child, parent or bystander, being informed is one of the most important steps to stopping online bullying," says Richmond midfielder and 2012 Brownlow medalist Trent Cotchin.

It's time we all educate ourselves on the best ways to start a conversation and work towards stopping cyber bullying. 

Find out more and get some helpful resources on cyber bullying and what to do by clicking on the button below. 


What is the eSmart Digital Licence?

Created by cyber safety experts, teachers and psychologists, the eSmart Digital Licence is a must-have online safety education program that teaches children how to stay safe online, and what to do when faced with difficult situations online.

We’ve developed three versions of the eSmart Digital Licence – Junior Primary; Primary and Secondary – each one catered to a specific stage of learning and socialisation.

Using real life scenarios, it’s a comprehensive, accessible course designed to help young people learn and remember so that they can stay safe online.

Richmond Football Club

The Alannah & Madeline Foundation is proud to be Richmond Football Club’s preferred charity partner.

Since 2012, Richmond Football Club and their beloved Tiger Army have raised more than $750,000, supporting the growth of our programs, most notably through programs teaching kids how to play, learn and socialise online and offline in a smart, safe and responsible way. This partnership has demonstrated Richmond’s commitment to leadership within the community and together we strive to create positive outcomes for those experiencing disadvantage and social exclusion. 

“We are proud of our partnership with the Alannah & Madeline Foundation, which aims to build awareness around bullying, cyber bullying and helps to create safe environments for children.

“As a football club we have a responsibility to give back to the community in a meaningful way, and this provides such an opportunity,” said Richmond’s CEO Brendon Gale.

We’re honoured to have our very own Alannah & Madeline Foundation memberships available – every cent from these memberships goes toward our programs to keep children safe from violence.

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