Richmond and the Tiger Army go above and beyond to help our cause

in News

The Foundation’s partnership with Richmond Football Club saw a record $70,000 raised this month which will help support our work keeping children safe from violence and bullying.

Richmond Football Club has been our charity partner for the past five years, raising more than $300,000 to support our Children Ahead program, which helps children recovering from trauma and violence.

This year, the mighty Tigers dedicated the Round 20 clash against Hawthorn at the MCG on Sunday, August 6 to the Foundation, and what a match it was!

Founder Walter Mikac spoke movingly to the team about overcoming adversity on the Friday before the big day and we like to think it worked, as Richmond resoundingly beat the Hawks by 29 points. 

The entire MCG was awash with purple on the day, including the giant banner and the specially designed guernseys which were auctioned after the match.

Featuring the Alannah & Madeline Foundation logo, the insides were particularly heartfelt, with copies of the postcards sent by children who had received our Buddy Bags. These guernseys were auctioned after the match and raised more than $25,000!

In the week leading up to the game, Richmond players, including Dustin Martin, Dylan Grimes, Trent Cotchin, Jack Riewoldt, Shane Edwards, Bachar Houli and Shaun Grigg, gave up their time to speak to media about the importance of the Foundation’s work, which raised enormous awareness and contributed greatly to our fundraising.

The Foundation’s Ambassador, Jimmy Bartel, also added powerful voice to promote the cause as well, speaking with Neil Mitchell on 3AW.

The Foundation’s Head of Care, Lee Cameron, spoke movingly to 600 attendees at the President’s Function before the match and brought many in the room to tears with her powerful presentation. Donations and other offers of support are still flooding in.

Our wonderful volunteers, led by our Ambassador Caitlin Figueiredo and supported by the Tiger Army, sold merchandise and rattled donation tins at “Before the Pounce” a family event held before the match.

True to the this year’s theme of “Letting Kids Be Kids”, there were football clinics, face painting, balloon animals, colouring in books and of course our Buddy Bear mascot.

All in all, it was a wonderful campaign and the Foundation is extremely grateful to all for the huge support. All we can say is GO TIGES! To show your support, click here.



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