Richmond’s support testament to an enduring partnership

in News

The support of Tiger Army helped raise almost $207,000 for the Foundation during what’s been described as an “incredibly difficult year”. 

Richmond Football Club’s contribution for 2020 to the Foundation, its preferred charity partner, has reached $206,899.78.

The Foundation, which has partnered with the Club since 2012, is the leading national charity working to protect children from violence and bullying. Richmond has now raised more than $1.2 million.

Richmond’s CEO Brendon Gale said the Tiger Army should take enormous pride in this contribution.

“To see this raised during an incredibly difficult year is heart-warming,” he said.

“Our supporters are always behind this important partnership which has provided so many children with much-needed support and protection and this year is no exception.

“The work of the Foundation is critical.  Our supporters know, just as we do, that nothing is more important than the safety of our children.”

Funds raised were through a number of different avenues but the majority was through the generosity of Richmond supporters purchasing Richmond/AMF memberships along with 5% of all Richmond merchandise donated directly to the Foundation. 

Over the last eight years, Richmond has helped support more than 96,000 youngsters.

This includes contributing to the distribution of 75,000 Buddy Bags for vulnerable children in emergency accommodation and the support of more than 355 young people through the Children Ahead initiative, which helps young people aged up to 18 who are recovering from significant trauma or violence.

The Alannah & Madeline Foundation’s CEO Lesley Podesta said that the Club’s contributions helped to make an enormous difference in the lives of Australian children and was testament to this enduring and important partnership.

“The Foundation has reached more than 2.5 million children through our care, prevention and advocacy programs over the past 23 years,” Lesley said.

“It is because of partners like the Richmond Football Club and its members, supporter base and leadership that we can create a safer world for children. We are very grateful.”

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