Richmond Football Club’s contribution for 2021 to the Alannah & Madeline Foundation has reached an amazing $212,093.
The Foundation has partnered with the Club since 2012 and in that time, Richmond and its Tiger Army have raised an incredible total of $1,464,581.
Richmond’s CEO Brendon Gale said the Tiger Army should take enormous pride in this contribution.
“To see this amount raised during an another really difficult year impacted by COVID-19 inspires us,” he said.
“Our supporters are always behind this important partnership that has provided so many children with much-needed support and protection, and this year is no exception.
“The work of the Foundation is critical. Our supporters know, just as we do, that nothing is more important than the safety of our children.”
Funds were raised through several avenues, but most incoming donations came via the generosity of Richmond supporters purchasing special Alannah & Madeline Foundation Richmond memberships, along with five per cent of all Richmond merchandise donated directly to the Foundation.
“The dedicated match day held during Round 18 raised almost $60,000 – a fantastic result, given the game was moved to the Gold Coast, with only two days’ notice,” Brendon said.
The focus for this year’s dedicated match day was Children Ahead, a Foundation program which provides intensive, therapeutic support for children and young people who have witnessed or experienced extreme violence.
Alannah & Madeline Foundation CEO, Sarah Davies, said the club’s contributions helped to make an enormous difference to the lives of Australian children and was testament to this enduring and important partnership.
During the last nine years, funds raised by Richmond Football Club and its Tiger Army have contributed to the support of more than 96,000 young people, including through the Children Ahead initiatives.
“It is because of partners like the Richmond Football Club and its members, supporter base, players and leadership that we can create a safer world for children. We are truly grateful,” she said.
Foundation Ambassador Ashton Kline knows how much vulnerable children need this support.
When he was only 15, Ashton and six-year-old brother Grant were placed into foster care following the death of their mother at their father’s hands. While in care, they were helped by the Foundation.
Now a nursing lecturer at Australian Catholic University, Ashton encourages his students to regularly volunteer.
“Without the support of the Alannah & Madeline Foundation, my brother and I may not be where we are today,” Ashton said.
Marking a bittersweet milestone, the Alannah & Madeline Foundation has packed its 100,000th Buddy Bag.Read More >
Dolly’s Dream has decided to partner with the Foundation as one of Australia’s best known and trusted children’s charities, to ensure that Dolly's Dream will help prevent other children being affected by bullying.Read More >
The Alannah & Madeline Foundation continues to advocate for firearm safety in Australia.Read More >
Your donation can help keep a child safe from violence...Read More >
A Buddy Bag offers more than just material aid, it is one of the vital first steps to recovery. These everyday items help restore a sense of safety and security to children when they need it most.Read More >
Subscribe to our newsletter below or visit our media centre for media information including media releases, spokespeople, publications and contacts.