New partnership encourages kindness – with smiles and giggles

in News

Friendship, inclusivity and, above all, kindness – these values are at the heart of a new partnership with children’s stationery and gifts retailer, Smiggle.

Children and their parents will be welcomed into each of Smiggle’s 133 stores across Australia from 29 April – 26 May to write and decorate a card of kindness. Each child that writes a card will be rewarded with a kindness certificate (while stocks last).

These kindness cards will be sorted and sent back to the Foundation and placed inside Buddy Bags alongside a donation of Smiggle product.

Our CEO, Lesley Podesta, said that it’s always important to remind children to be kind to each other.

“We distribute around 10,000 Buddy Bags each year to children going through some of the worst times of their lives,” Lesley said.

“Sometimes, it just takes a message from another child to lift their spirits.”

Smiggle Global Head of Marketing Emma Fulford said that “At Smiggle, we pride ourselves on our ability to make all children smile and giggle, to create fun products that bring joy, and to provide a safe store environment where both kids and adults alike can explore and play.

“We’re thrilled to be partnering with the Alannah & Madeline Foundation to support children and families in their Programs, and to also help bring awareness to the power of being kind”.

To support the partnership, Smiggle has donated $60,000 worth of its much-loved sparkle, neon and pastel scented gel pen packs, as well as the must-have toy of the moment, Squishie keyrings, for inclusion in the Buddy Bags.

“It’s a beautiful gift and one we’re sure will make all children feel special,” Lesley said.

You may also be interested in

  • 100,000th Buddy Bag packed for vulnerable children

    Marking a bittersweet milestone, the Alannah & Madeline Foundation has packed its 100,000th Buddy Bag.

    Read More >
  • The Alannah & Madeline Foundation is proud to support Dolly’s Dream.

    Dolly’s Dream has decided to partner with the Foundation as one of Australia’s best known and trusted children’s charities, to ensure that Dolly's Dream will help prevent other children being affected by bullying.

    Read More >
  • Advocating for firearm safety

    The Alannah & Madeline Foundation continues to advocate for firearm safety in Australia.

    Read More >

Donate Today

Your donation can help keep a child safe from violence.

Read More >

Risk & Response – Cyber Safety and Bullying

Covers risks and incident responses for current cyber trends, including cyber bullying, sexting, impersonation/hacking and trolling/flaming.

Read More >

Subscribe to our Newsletter

Subscribe to our newsletter below or visit our media centre for media information including media releases, spokespeople, publications and contacts.