Light the Darkness on cyber bullying and help keep our kids safe online

in News

A powerful new video which shines a light on how cyber bullying affects everyone, including some of AFL’s most high-profile players, is also a focus for fundraising to keep our children safe from violence and bullying.

Richmond Football Club has collaborated with the Alannah & Madeline Foundation -  its preferred charity partner - to produce an online campaign highlighting the need for education around online safety.

The campaign will lead into the club’s dedicated match day (Richmond v Carlton) on Sunday, 11 August, 2019.

Light the Darkness showcases Richmond players Dustin Martin, Trent Cotchin, Tom Lynch, Kane Lambert, Sabrina Frederick and Christina Bernardi calling on the public to support the club’s call to donate to the Alannah & Madeline Foundation.

“Whether you’re a child, parent or bystander, being informed is one of the most important steps to stopping online bullying,” Cotchin said.

Just $10 provides a child with an age-appropriate eSmart Digital Licence.

The Foundation’s eSmart Digital Licence is a series of online challenges teaching kids from prep to secondary school how to stay smart, safe and responsible online.

Richmond Football Club CEO Brendon Gale said keeping children safe from violence and bullying has always been important and the Light the Darkness campaign showcases how a donation will help achieve that goal.

With the support of the Tiger Army, Richmond has raised more than $750,000 for the Alannah & Madeline Foundation since 2012.

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