An innovative new project aims to educate young men aged 15-17 about consent and harmful sexualised behaviours online and equip them with skills to communicate respectfully.
Delivered by the Alannah & Madeline Foundation, in collaboration with Swinburne University of Technology, and funded by the Office of the eSafety Commissioner, Improve Your Play will be co-designed with young men and women and will be a first for Australia.
The Foundation’s CEO Lesley Podesta says these resources and interventions will include face-to-face forums (subject to local COVID-19 restrictions) and a social media campaign.
“These resources and interventions will reach their audience through engaging with sporting and e-sporting activities. A social media campaign featuring high-profile role models will also drive awareness,” Lesley says.
The project is expected to have a national reach to 250 young men through forums, 10,000 people through social media and up to 10 industry platforms through advocacy.
A targeted social media analysis will be conducted to understand how young Australian men engage with issues of intimate relationships and ethical sexual practice. Public communication data will be accessed through specific social media platforms, with key sites like Twitter, YouTube and Twitch.
Swinburne University of Technology will design and oversee qualitative and quantitative evaluation processes. Project evaluation will be led by Professor Kath Albury, with expert support from Associate Professor Anthony McCosker and Dr Dan Golding.
“We are excited to be generating research to support such a ground-breaking project,” Professor Albury says.
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