Beanies not Meanies

in News

This March to May we’re joining forces with KOGO (Knit One Give One) and Lincraft to help spread the anti-bullying message through #beaniesnotmeanies.

#beaniesnotmeanies hopes to increase awareness of the impact bullying has on children and young people by rallying together and knitting purple hats to wear, starting on the National Day of Action Against Bullying on March 15, through until the beginning of winter (but you can still knit right through the cooler months!). With 1 in 4 students experiencing bullying, it’s important to show support to those who are affected and to remind them that we’re all in this together.

Your beanies go inside the Alannah & Madeline Foundation’s Buddy Bags. Buddy Bags are backpacks filled with basic, essential items for the thousands of children in emergency accommodation.

The beanies become a gift to children going through one of the worst times of their lives.

How can you get involved?

It’s simple!

Visit a Lincraft store and buy a ball of Alannah & Madeline Foundation purple yarn and a Beanies not Meanies pin, knit your beanie and take a pic of yourself or your loved one wearing it, then post on social media.

All proceeds from the pins go to help us continue our work in keeping children safe.

If you can part with it at this stage you can take your beanie(s) to your local drop-off point listed on, or send them to KOGO at PO Box 2156, Caulfield Junction, Victoria, 3161. We’ll make sure they’re delivered to people who are going through a tough time.

Wearing a hat is a great way to show your solidarity and support.

We hope you’ll join us by making a beanie, donating a beanie, posting on social media and talking about bullying with friends. By doing so, we’ll spread kindness and understanding, one beanie at a time.

#beaniesnotmeanies @beaniesnotmeanies @knitonegiveone

Find your free Beanies not Meanies pattern here.

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