Australian label Auguste has partnered with the Alannah & Madeline Foundation’s National Centre Against Bullying to speak out against bullying.
Its new worldwide campaign calls upon influential figures and families to post an image online wearing one of Auguste’s ‘Hero’ tees to start a conversation on the dangers of bullying.
Currently, bullying is one of the biggest challenges facing young people in Australia, with one in four students bullied and one in five cyber bullied.
The limited-edition unisex tees are made from an eco-friendly blend of organic cotton and hemp and will be available to shop online from 20 June. Retailing at $39 for kid’s tees and $59 for adult’s tees, 100 per cent of the price tag will be donated directly to the Foundation and to US anti-bullying charity, The Cybersmile Foundation.
Alannah & Madeline Foundation CEO Lesley Podesta said the campaign will help fund the National Centre Against Bullying’s work with school communities, governments and industry, speaking out for children and advocating for their right to be free from bullying.
“We’re very grateful for Auguste’s support, knowing it will go a long way to keeping children and young people safe,” Lesley said.
Auguste Head Designer and Creative Director Ebony Eagles has designed the slogan tees as a call to action to unite people worldwide.
“As a mother, a member of our global community and a victim of childhood bullying, I want to unite people in recognising the dangers of bullying and ignite them to use their voice and set an example,” Ms Eagles said.
“A hero can be anyone who makes this a better place for others –and that’s what this campaign is about.”
Auguste’s hugely successful charity tees campaign sold out in less than 24 hours last year. This year, the #AugusteAgainstBullying campaign aims to sell over 3,000 tees and raise over $150,000 for anti-bullying charities.
Purchase your ‘Hero’ slogan tee at www.augustethelabel.com
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