A pride of gingers

in News

With what can only be described as a ‘ginger phenomenon’, Melbourne was a sea of ginger for the second annual Buderim Ginger Pride Rally on the 29th of April 2017 at Federation Square in Melbourne.

This year the history books were smashed with almost 1,500 copper-tops flocking together to celebrate diversity and those blessed with the MC1R (aka unicorn) gene.

Buderim Ginger kindly donated 50 percent of profits from merchandise sold at the Rally to the Foundation, raising almost $2,000 for our prevention programs, Better Buddies and eSmart.

We’re also especially thankful to our wonderful Community Partner, Richmond Football Club, for bringing along Stripes the mascot, who joined the Foundation’s Buddy Bear and families in our buzzing Kids’ Zone on the day.

On the day the Foundation also hosted and information tent, where bullying and cyber bullying experts were on hand to provide advice to Rally participants. We also held a competition for a lucky ginger to win a Buderim Ginger prize pack, where people were invited to share what the Rally meant to them. Our winner Jennifer touched our hearts with her message:

“In a country where gingers are mercilessly teased as a matter of course, the Rally means gingers can show up, be seen and be proud BECAUSE of their ginger.”

Like Jennifer, we are determined to continue our mission to show that bullying is never OK in any circumstances.

The Alannah & Madeline Foundation is proud to have reached more than 2 million children and their families nationwide since the organisation was established in 1997.  With your support, we can work towards helping another 2 million children who have been affected by violence and bullying.

To find out more about how you can help, click here.


To stay in touch with latest news from the Foundation, click here - and stay tuned for details about an even bigger and better Rally to come in 2018!

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