Say Something Campaign

in Events

Words hurt, but words can also help. If you see someone getting bullied, say something.


NAB and the Alannah & Madeline Foundation have come together to help reduce bullying. We're encouraging everyone to find a voice for someone who can't find theirs.

The powerful ‘Say Something’ campaign highlights the important role bystanders can play during instances of bullying. Bullying behaviour can be reinforced when people watch and do nothing. When bystanders stand up to bullying, while in a safe and supportive environment, the bullying behaviour is more likely to stop.

Research has revealed Australians who witness instances of bullying are more likely to stay quiet than say something.

Australian research on bullying commissioned by NAB.
The Say Something campaign runs in free community service announcement-allocated space across TV, print, radio, online, outdoor and cinema. All campaign production costs were fully funded by NAB.

Five tips for school students who witness bullying behaviour

1. Stay safe and never put yourself in danger. Only intervene if it is safe to do so.

2. If you feel it's safe and you have support, tell the person who is bullying to stop, that it's not OK.

3. If the behaviour doesn't stop, walk away - being part of the audience is being part of the problem.

4. Afterwards, talk to the student who was being bullied to make sure they're OK.

5. Tell a teacher or other adult what you saw.

Principle partner

NAB LOGO

You may also be interested in

  • The Kings Men "Ride Different 2016"

    Friday the 20th of November marks the commencement of The Kings Men cycle race team’s Ride Different cycling event, to commemorate the 20th year since the Port Arthur tragedy.

    Read More >
  • Remembering those lost at Port Arthur 20 years ago

    Hundreds of guests paid tribute to those lost, Walter saying the event was a wonderful dedication to his family and those with a connection to the tragedy.

    Read More >
  • Spending time in the Cubby House

    Our award-winning Cubby House at the Broadmeadows Children’s Court continues to assist many young people who have been removed from their home because they are at risk.

    Read More >

Donate Today

Your donation can help keep a child safe from violence.

Read More >

Digital Licence Cybersafety Scholarships

Keep your community safe online by purchasing Cybersafety Scholarships for local schools.

Read More >

Subscribe to our Newsletter

Subscribe to our newsletter below or visit our media centre for media information including media releases, spokespeople, publications and contacts.