Richmond vs Sydney game delivers $55,000 for the Alannah & Madeline Foundation

in Press Releases

Media release - Friday 20 May, 2016

The Alannah & Madeline Foundation is thrilled to announce that donations from last weekend’s Richmond vs Sydney Swans match have topped $55,000.

The money, raised through donations and the auction of the Richmond players’ unique purple, black and yellow jerseys, followed the amazing spectacle at the MCG on Saturday 14 May.

The guernseys were auctioned in the days following the game, with match-winner Sam Lloyd’s guernsey netting $4,550.

Before the game, the ground was cast into darkness, prompting fans to turn on their mobile phone lights to raise awareness about the more than one million children affected by domestic violence every year.

The Alannah & Madeline Foundation runs a range of care, prevention and advocacy programs focused on protecting children from violence and bullying, directly helping almost 1.6 million during the past 19 years.

Alannah & Madeline Foundation CEO Lesley Podesta paid thanks to the passion of our dedicated partner Richmond Football Club as well as support from match-day sponsor AGL.

Ms Podesta said the $55,000 would go to care programs, such Children Ahead and the Cubby House, which help support children faced with traumatic circumstances.

“Last Saturday, the Richmond versus Sydney Swans game, was one of the most powerful community events I have witnessed,” Podesta said.
“Not only for the thrilling win, but just watching thousands of Australians light up the ‘G with their phones in support of children and families affected by violence.

“The dedication of Richmond Football Club’s staff and players to the Foundation and the community is both appreciated and admired.

“I’d like to thank everyone at the Club for their heartfelt commitment in assisting us to raise vital funds for the work we do – and the loyalty and passion of your fantastic fan base is infectious.”

Richmond CEO, Brendon Gale, said the Club was overwhelmed by the support from the AFL and Richmond communities last Saturday night.

“It’s wonderful to see that our members and supporters are as invested in this partnership with the Alannah & Madeline Foundation as we are,” Gale said.

“We are thrilled to have helped the Foundation raise this amount of money to help with their mission to ensure every child lives in a safe and supportive environment.”

 Richmond has raised more than $250,000 since the partnership began in 2012.

 To donate or for more information about the Foundation go to


Media inquiries contact Adrian Bernecich: 03 9697 0683, 0416 045 701 or

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