NCAB Conference: New app to stop children uploading negative images to social media

in Press Releases

Media Release - Thursday 28 July

An innovative new smartphone app is prompting children to think twice before uploading images to social media.

The creation aims to help prevent children uploading distressing images that can have unintended devastating impacts. It works as an interface between social networks, which intervenes to reduce sexting behaviour.

The app, developed by school students together with researcher and former Australian of the Year, Dr Donna Cross, is called Imageup.

It allows children to upload an image to the app, which will then generate a number of messages such as “do you really want to upload this image”.

Dr Cross, who is based at the University of Western Australia, outlined the app today at the National Centre Against Bullying (NCAB) Conference at Melbourne Crown’s Conference Centre.

Dr Cross said there was pressure on students to send potentially harmful images. Among young people developing relationships, sending an image is considered “second base”, where “first base” may be considered kissing. She stressed the most harmful online behaviour, causing emotional stress, was uploading images.

Media inquiries contact Adrian Bernecich: 0416 045 701 or

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