Celebrities take up the challenge to raise money for Foundation’s Cambodia fundraiser

in Press Releases

Media Release - Wednesday 10 August

Former AFL footballer Jake Edwards will embark on a 250km trek and cycle across Cambodia to raise money for the Alannah & Madeline Foundation this November.

As part of his fundraising effort for the trip, Edwards – who also runs youth mental health support and education organisation Outside the Locker Room – has convinced a list of celebrities to take on fun and entertaining public challenges to raise money for the trip during the next month.

The challenges will be run through new app VDROP, which provides entertainment to raise money and awareness for those who need it most. As each challenge is broadcasted, fans can crowdfund through the app.

Celebrities who have committed to the challenge include Ahren Stringer (Amity Affliction), Liam Ferrari (social media personality), Jaben Ryan (Nova 100), Susie McLean and Pettifleur Berenger (The Real Housewives of Melbourne), Campbell Brown (former AFL player), Briana Davey and Abbey Holmes (Women’s AFL players) and Steven Motlop (Geelong Football Club).

VDROP allows celebrities to interact with fans who can send the participants a personal, one-on-one video challenge for them to do anything they want – along with a financial offer for them to respond. Challenges include the celebrities taking part in a dance off, an AFL training session and a rap off.

The Alannah & Madeline Foundation CEO Lesley Podesta encouraged more people to get behind the Cambodia fundraiser, which will include Founding Patron Walter Mikac and Ambassador Robert “Dipper” DiPierdomenico.

Ms Podesta said that since 1997 the Foundation had helped protect almost 1.6 million children through its care, prevention and advocacy programs.

“I look forward to seeing some of these celebrities take on the challenges and thank them for getting involved,” Ms Podesta said. “It’s great that 100 per cent of the money raised will come back to the Foundation, which protects children from violence and bullying.”

VDROP Founder Mark John said the nature of the app allows the public to get involved in celebrity challenges, which really adds another dimension to social engagement.

“You can have your say and crowdfund on a series of exciting celebrity challenges helping out great causes,” Mr John said.

For more information go to vdrop.com or amf.org.au.

For interviews and photo opportunities contact Angela Crowe at VDROP on 0412 546 741 or angela@vdrop.com or Adrian Bernecich at the Foundation on 0416 045 701 or adrian.bernecich@amf.org.au.

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